Communication tools are increasingly becoming helpful for reading client review, finding the location of a local business and for shopping. Some years ago SMS was only useful as a means of passing information but not as a marketing tool. With the evolving world text messages have ceased to be only for communication. Geofencing is a digital strategy that is allowing businesses to communicate to customers who are the nearest vicinity of the business. This holds a lot of promise for the offline businesses.
Many smartphone owners will communicate using messages by sending and receiving SMS. because many consumers are using their phones more regularly for commerce it will be best for shop owners to make use of the popularity of text messaging to advertise their products. There is one problem with text messaging, you can waste a lot of money sending lots of messages without being sure that the person you are targeting is within the location of your business. Some location targeting is possible by addressing consumers that are situated in a defined area. Even with this there is still a challenge as one is not sure if the target is within a reasonable distance of the business when the promotional message has been made. This is where geofencing becomes handy. Geofencing technology will allow you only to reach the clients who are in a reasonable distance to your shop. Geofencing helps vendors send a marketing text to clients that are closely located to the business premises.
The effects of geofencing to business have been proved. Research by the relevant bodies found a significant percentage increase in clicks through rates due to geofencing technology. The success of the geofencing campaign is based on the perimeter or radius. Certain business will succeed by using large areas while other will excel by using smaller limits. Other business types such as specialty retail stores who do not have a competitors anywhere near can benefit from using a larger radius. Buyers will never mind travelling miles just to catch a deal that they will only find in that shop and no other.
This technology is yet to be popular in the marketing industry regardless of the many benefits it is offering. Small scale businesses have not started to use geofencing not unless it is purchased as a component of digital marketing strategies. Again when these businesses choose to have geofencing technology they are going for the cost per call option which is an excellent way of testing a new technique as you will only be paying for actual leads.
Geofencing technology holds a lot of promise for the future as people continue to embrace it.